AliceBlue

AliceBlue is a Bangalore based financial service provider. It was incorporated in 2006. AliceBlue is a discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.

AliceBlue offers one simple flat fee brokerage plan (F20) which is designed to minimize the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan which offers brokerages free equity delivery trades. The customer doesn’t pay any brokerage fee for trade in this segment. For all other segments, Alice Blue charge flat ₹20 per executed order or 0.01% whichever is lower.

Alice Blue Financial Services has a network of 15 branches located in major cities across PAN India. These branches offer personalized broker service to customers.

Alice Blue also provides an online share trading platform to its customer. ANT (Analyse and Trade) is the trading platform offered by the Alice Blue. It is built by TradeLab and uses Omnesys NEST as backend.

Company TypePublic
Broker TypeDiscount Broker
HeadquartersBangalore 
DirectorSidhavelayutham M
Established Year2006

AliceBlue’s Trading Platforms

Alice Blue offers an online trading platform to its online customers for free. The trading platform includes a web and a mobile app for on-the-go traders.

ANT (Analysis and Trade)

ANT is the flagship trading platform offered by Alice Blue. It uses the latest technologies to help traders make an informed decision while trading.

ANT is a rebranded Trading Platform build by TradeLab. TradeLab designed the initial trading software for Zerodha too.

Key features of ANT includes a personal trading assistance to provide you with customized strategies, faster execution of trades, advanced charts with years of data, intelligent alerts and more.

ANT uses OMNESYS NEST suite of products in the backend. This includes Omnesys API’s, Risk Management System (RMS) and Order Management System (OMS). Omnesys offer the most stable and powerful backend for the trading application used by over 200 top brokers in India.

AliceBlue Charges

Trading Account Opening Charges (One Time)Equity Trading + Demat Account: ₹310MCX Trading Account: ₹120
All segments: ₹430
Trading Annual maintenance charges (AMC)₹0
Demat Account Opening Charges (One Time)₹0
Demat Account Annual Maintenance Charges (AMC)₹0 (Free for life)

AliceBlue Exposure Margin

Alice Blue leverage for intraday, delivery, options, currency and commodities. Read Alice Blue exposure limit review.

SegmentExposure Margin
Equity Delivery3x (A category)
Equity IntradayUp to 20x (based on the stock)
Equity FutureIntraday – 10%(10x), Carry forward – 100%(1x) of Total margin (Span+ Exposure)
Equity OptionsIntraday – 3x Buy & 10x Sell, Carry forward – 100%(1x) of Total margin (Span+ Exposure)
Currency FutureIntraday – 10%(10x), Carry forward – 100%(1x) of Total margin (Span+ Exposure)
Currency OptionsIntraday – 10%(10x), Carry forward – 100%(1x) of Total margin (Span+ Exposure)
Commodity FutureIntraday – 10%(10x), Carry forward – 100%(1x) of Total span margin

AliceBlue Brokerage Charges

Equity Delivery Trading0.01%
Equity Intraday Trading0.01%
Commodity TradingRs.20
Equity Futures Trading0.01%
Equity Options TradingRs.20
Currency Futures TradingRs.20
Currency Options TradingRs.20
Minimum BrokerageRs.1
Demat AMC Charges350 per Annum
Trading AMC ChargesFree

AliceBlue Brokerage Explained

Alice Blue ChargesEquity DeliveryEquity Intraday
Brokerage₹00.01% or ₹20 per trade whichever is lower
Securities Transaction Tax (STT)0.1% on both Buy and Sell0.025% on the Sell Side
Transaction / Turnover ChargesNSE ₹325 per crore | BSE ₹325 per croreNSE ₹325 per crore | BSE ₹325 per crore
Goods and Services Tax (GST)18% on (Brokerage + Transaction Charge)18% on (Brokerage + Transaction Charge)
SEBI Charges₹15/Crore₹15/Crore
Stamp Charges*State wiseState wise
Alice Blue F&O BrokerageFuturesOptions
Brokerage0.01% or ₹20 per trade whichever is lower0.01% or ₹20 per trade whichever is lower
Securities Transaction Tax (STT)0.01% on Sell Side0.05% on Sell Side(on Premium)
Transaction / Turnover ChargesNSE ₹190 per crore | BSE ₹190 per croreNSE ₹5000 per crore | BSE ₹5000 per crore
Goods and Services Tax (GST)18% on (Brokerage + Transaction Charge)18% on (Brokerage + Transaction Charge)
SEBI Charges₹15/Crore₹15/Crore
Stamp Charges*State wiseState wise
Alice Blue ChargesCurrency FuturesCurrency OptionsCommodity
Brokerage0.01% or ₹20 per trade whichever is lower0.01% or ₹20 per trade whichever is lower0.01% or ₹20 per trade whichever is lower
Securities Transaction Tax (STT)No STTNo STT0.01% on Sell Side (Non-Agri)
Transaction / Turnover ChargesBSE ₹200 per croreBSE ₹2000 (on premium) per crore (0.02%)Non-Agri ₹260 (0.0026%) | Agri ₹260 per Crore
Goods and Services Tax (GST)18% on (Brokerage + Transaction Charge)18% on (Brokerage + Transaction Charge)18% on (Brokerage + Transaction Charge)
SEBI Charges₹15/Crore₹15/Crore₹15/Crore
Stamp Charges*State wiseState wiseState wise

Other Charges (Alice Blue Fees):

  • Call & Trade/Square off charges: Additional ₹20 per executed order.
  • DP charges for delivery based equity selling – ₹15 per transaction.
  • Standard NSE charges, transaction charges and statutory levperies are charged.

Demat Account Charges:

Alice Blue is a DP service provider of CDSL. It offers Demat Account and its related services to customers.

IDTransactionCharges
1Demat Account Opening Charges₹0
2PoA Stamp Charges payable upfront (included with account opening charges)₹150
3Annual Maintenance Charges (AMC):
 a. Individuals₹0 (Free for life)
 b. Corporate₹0 (Free for life)
4Transaction Charges per ISIN (Market Trades):
 a. Buy (Receive)₹0
 b. Sell(Debit)₹15 flat for every debit transaction
5Inter Depository Transfer (Off-Market Trades):
 a. Buy (Receive)NIL
 b. Sell(Debit)0.04% or ₹25 whichever is higher
6Demat (Per certificate)₹10 per certificate + ₹50 per request
7Remat (Per ISIN)₹30 (Per certificate) + CDSL Charges
8Courier charges per Demat/ Remat request₹100
9Pledge per ISIN₹20 + ₹12 per request (CDSL Charges)
10Unpledge per ISIN₹20 + ₹12 per request (CDSL Charges)
11Pledge Invocation per ISIN₹20
12Periodic Statement:
 a. By EmailFree
 b. Physical₹0 per request
13Adhoc / Non Periodic Statement Requests:
 a. By Email₹0 per request
 b. Physical₹0 per request
14Delivery Instructions:
 a. First Delivery Instruction Book₹100 (10 leaves)
 b. Every Additional Booklet₹100 (10 leaves)
15Cheque Bounce/ Per cheque₹500
16Failed Transactions₹50 per ISIN
17Modification in CML₹0 Per request
18KRA Upload / Download₹0 Per request
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